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WHO WE ARE

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OUR SENSE TO BE USEFUL TO PEOPLE AND THEIR PLANET!

At DECATHLON, we are convinced that sport is a source of pleasure and well-being. This is why our corporate mission is to make SUSTAINABLY the pleasure and benefits of practicing sports accessible to as many people as possible: SPORT FOR ALL!

We are passionate athletes at your service. In store or on the web, the same motto: “SATISFIED OR SATISFIED”.

“ Right from the start, Michel Leclercq, the founder, told me:“ You advise customers as if they were your best mates . No need to load the boat. And above all, we are not allowed to say no to a client. "
Benoît, one of the 7 founders of DECATHLON

44 years later: nothing has changed!

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OUR HISTORY BECAUSE WE ALL COME FROM SOMEWHERE ...

In the summer of 1976, it all began in a car park in the Englos shopping center, near Lille.

Michel, Benoit, Didier, Stéphane, Hervé, Nicolas and Stanislas are sports enthusiasts and entrepreneurs at heart, even if some do not yet know it. Their plan, unprecedented at the time: to equip in the same place and at the best price all athletes, from beginners to enthusiasts . They then created DECATHLON .

10 sports under one roof. This is where the name DECATHLON is born.

How did we become product designers?
Following a delivery problem with Peugeot cycles! Our bicycle distributor at the time refused to deliver to us. Our response: “We will create our own bikes”.
This idea is still the exclusivity of DECATHLON today: to design and sell our own sports products.

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WE, DECATHLONIAN • BORN SPORTSMAN • SATISFIED • IT'S OUR JOB!

At DECATHLON, the most important qualifications are passion for sport, passion for others and passion for entrepreneurship.

The human is the foundation of our business and we rely on simple rules: simple rules: concentrate yourself on what you like doing, you have the right to try to fool you, and try again. Here we invent, we test, we work, but always having fun.

It is because we are athletes, that we live the sport between us and with you, that we offer you the best products and services.

Our values:
VITALITY : Being positive and full of energy.
RESPONSIBILITY : It is taking charge, and being an actor in your life.
AUTHENTICITY: It is to be in truth with oneself and the others.
GENEROSITY : It is doing things with heart and being turned towards others.

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OUR IMPACTS:
BEING A LARGE COMPANY MEANS HAVING
GREAT RESPONSIBILITIES

As a global company, we have environmental, societal and social impacts. These impacts can be positive, but also negative. In both cases, it is our responsibility to act for the world and to protect it, because it is the daily playground of all athletes.