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THE HISTORY OF DECATHLON

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1976

The beginning of the adventure

On July 27, 1976, the first Decathlon store opened, in a commercial area in Englos, near Lille.

An original advertisement

1980

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A year full of innovations

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1986

  • Decathlon Production is born

  • Creation of the TROCATHLON

  • First product designed by Decathlon: the Challenger bicycle frame

  • Opening of the first store abroad, in Dortmund, Germany.

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Decathlon in Spain

1992

It was in 1992 that Decathlon set out to conquer the Iberian Peninsula and opened its first store in Spain.

Decathlon does not kick in touch

Arrival of Decathlon in Italy in 1993, today the country has more than 130 stores spread across the country.

1993

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1994

Creation of Decathlon Campus

Since then, the Decathlon Campus site has brought together teams from the international headquarters around a 12,000 m² store.

Passion brands

Quechua and Tribord embark on the adventure of Marques Passion.

1996

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1997

Decathlon in the land of sport

It was in 1997 that the brand opened its first store with our Belgian neighbors and more particularly in Antwerp. Today you can find Decathlon everywhere in Belgium through our 40 stores.

Sport at the service of his majesty!

Decathlon was established in the United Kingdom in 1999 and today has more than 46 stores!

1999

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2000

Decathlon arrives in Portugal

In 2000, Decathlon opened the first store in the Lisbon area, Decathlon Amadora. Confident, the brand currently has more than 41 points of sale in the country.

Decathlon in South America

Campinas is the first Brazilian store to open east of Sao Paulo.

2001

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2003

Decathlon in Asia

Opening of the first Chinese store in Shanghai .

The adventure of Marques Passion continues

Fouganza and Kalenji are born.

Birth of the Foundation .

2005

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2006

Creation of Artengo, Wed'ze and Solognac

The Artengo, Wed'ze and Solognac brands are born, around snowshoe sports, skiing and snowboarding and hunting. This year, we also opened our first store in Russia in Moscow.

Opening of Egypt / Creation of Caperlan and Geologic

In 2007, Decathlon opened its first store in Egypt in the Heliopolis District in Cairo, not far from the airport. That same year, the Geologic (precision sports) and Caperlan (fishing) brands entered the larger sphere of the brand's brands.

2007

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Arrival of 4 new brands and opening of Romania

2008

It is 4 new brands that are born in 2009:

Nabaiji, swimming brand - Newfeel, sports walking - Oxelo, urban board sports - Simond, the climbing brand.

Internationally, expansion in Eastern European countries continues with Romania and more particularly in Bucharest in the Militari Shopping Center.

Opening of 3 new countries

Opening of 3 new countries on 2 continents, first of all Morocco then India and Singapore. Romania, which opened last year, is not to be outdone since the country opens its second store that year.

2009

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2010

Between Ankara and Liberec

Turkey joins the large family of Decathlon stores by opening in Ankara, the Czech Republic follows closely by opening its first store at the end of the year in Liberec.

Opening of Sweden

Decathlon is setting up its 551st point of sale even further north in the countries of extreme cold and more particularly in Sweden in Stockholm.

2011

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2013

Bulgaria enters the game!

It was on August 29, 2013 that we opened our first store in Bulgaria, in Sofia, the capital.

Croatia!

We opened our first store in Croatia, in the King Cross Jankomir shopping center in Zagreb.

2014

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2015

Decathlon in Thailand AND in Slovakia

For Thailand, we opened on the second level of the Lotus Tower, in the commercial area of ​​Bangna, to the east of the city.

Regarding Slovakia, it is a space of 2000 square meters located in the capital, Bratislava, which was opened that year.

5 countries at once !!

Record year in the opening of countries and stores, since in 2016 we opened 5 new countries:

Singapore, Mexico, Malaysia, Slovenia and Côte d'Ivoire.

2016

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