THE HISTORY OF DECATHLON
The beginning of the adventure
On July 27, 1976, the first Decathlon store opened, in a commercial area in Englos, near Lille.
An original advertisement
A year full of innovations
Decathlon Production is born
Creation of the TROCATHLON
First product designed by Decathlon: the Challenger bicycle frame
Opening of the first store abroad, in Dortmund, Germany.
Decathlon in Spain
It was in 1992 that Decathlon set out to conquer the Iberian Peninsula and opened its first store in Spain.
Decathlon does not kick in touch
Arrival of Decathlon in Italy in 1993, today the country has more than 130 stores spread across the country.
Quechua and Tribord embark on the adventure of Marques Passion.
Decathlon in the land of sport
It was in 1997 that the brand opened its first store with our Belgian neighbors and more particularly in Antwerp. Today you can find Decathlon everywhere in Belgium through our 40 stores.
Sport at the service of his majesty!
Decathlon was established in the United Kingdom in 1999 and today has more than 46 stores!
Decathlon arrives in Portugal
In 2000, Decathlon opened the first store in the Lisbon area, Decathlon Amadora. Confident, the brand currently has more than 41 points of sale in the country.
Decathlon in South America
Campinas is the first Brazilian store to open east of Sao Paulo.
Decathlon in Asia
Opening of the first Chinese store in Shanghai .
Creation of Artengo, Wed'ze and Solognac
The Artengo, Wed'ze and Solognac brands are born, around snowshoe sports, skiing and snowboarding and hunting. This year, we also opened our first store in Russia in Moscow.
Opening of Egypt / Creation of Caperlan and Geologic
In 2007, Decathlon opened its first store in Egypt in the Heliopolis District in Cairo, not far from the airport. That same year, the Geologic (precision sports) and Caperlan (fishing) brands entered the larger sphere of the brand's brands.
Arrival of 4 new brands and opening of Romania
It is 4 new brands that are born in 2009:
Nabaiji, swimming brand - Newfeel, sports walking - Oxelo, urban board sports - Simond, the climbing brand.
Internationally, expansion in Eastern European countries continues with Romania and more particularly in Bucharest in the Militari Shopping Center.
Opening of 3 new countries
Opening of 3 new countries on 2 continents, first of all Morocco then India and Singapore. Romania, which opened last year, is not to be outdone since the country opens its second store that year.
Between Ankara and Liberec
Turkey joins the large family of Decathlon stores by opening in Ankara, the Czech Republic follows closely by opening its first store at the end of the year in Liberec.
Opening of Sweden
Decathlon is setting up its 551st point of sale even further north in the countries of extreme cold and more particularly in Sweden in Stockholm.
Bulgaria enters the game!
It was on August 29, 2013 that we opened our first store in Bulgaria, in Sofia, the capital.
We opened our first store in Croatia, in the King Cross Jankomir shopping center in Zagreb.
Decathlon in Thailand AND in Slovakia
For Thailand, we opened on the second level of the Lotus Tower, in the commercial area of Bangna, to the east of the city.
Regarding Slovakia, it is a space of 2000 square meters located in the capital, Bratislava, which was opened that year.
5 countries at once !!
Record year in the opening of countries and stores, since in 2016 we opened 5 new countries:
Singapore, Mexico, Malaysia, Slovenia and Côte d'Ivoire.